Using numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. They describe general aspects such as the emerging-market potential, marketing and sourcing, internationalization as a business strategy, entry and negotiation strategies, and developing and managing relationship in emerging market. Then they look at particular markets in Asia, Eastern Europe, Latin America, South Africa, and Turkey.
