On air marketing : design sonore, du son au marketing / sous la direction de Frédéric Dosquet, Mathieu Billon, Kizitho Ilongo, Tony Jazz - ESCP Business School

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On air marketing : design sonore, du son au marketing / sous la direction de Frédéric Dosquet, Mathieu Billon, Kizitho Ilongo, Tony Jazz

Book

Published by Management et société - 2014

Library: Paris Montparnasse Paris Champerret

Source : Syracuse

Item type: Book
Language: French

Publication year: 2014

Contributors

ISBN: 978-2-84769-570-0

Note

Bibliogr. (3 p.), index

Subjects: SENSORY MARKETING - MUSIC - MARKETING MANAGEMENT - ADVERTISEMENT

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