ESCP Europe

This book presents the basic principles of management and gives a firm grasp on what it takes to make an organization perform. The author explains both the logic of successful organizations and how that logic is embodied in practice. She makes rich use of examples, contemporary and historical, to bring to life management's hight concepts : value creation, business models, competitive strategy, and organizational design. She devotes equal attention to the often unwritten rules of execution that characterize the best-performing organizations. Throughout she shows how the principles of management that work in for-profit businesses can be applied to nonprofits as well.