Harvard business review on reinventing your marketing / Harvard Business Review

0 review

Harvard business review on reinventing your marketing / Harvard Business Review

Book

Harvard Business Review

Published by Harvard Business Review Press - 2011

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2011

ISBN: 978-1-4221-6255-2

Subjects: MARKETING MANAGEMENT - BRAND - CUSTOMER RELATIONSHIP MANAGEMENT

This book presents 10 inspiring and useful perspectives on the practices for marketing today : collaborate with customers to meet current and future needs ; create products that perform the jobs people need to get done ; get a bird's-eye view of brands' strengths and weaknesses ; tap a market that's larger than China and India combined ; deliver superior value to B2B customers ; and end the war between sales and marketing...

Harvard business review on reinventing your marketing / Harvard Business Review

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin