Marketing management / KOTLER, Philip ; KELLER, Kevin Lane

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Published by Prentice Hall - 2012 , 14th ed., Global ed.

Library: Paris Champerret Turin

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Book | MANCEAU, Delphine

Published by Pearson Education 2006, 12e éd.

L'ouvrage est divisé en 8 parties. Première partie : comprendre le marketing : le marketing au 21e siècle, élaborer une stratégie ...

Book | KELLER, Kevin Lane

Published by Prentice Hall 2006, 4th ed.

L'ouvrage traite des chapitres suivants, au sein du marché asiatique : comprendre la gestion du marketing, analyser les opportunit...

Book | BRADY, Mairead

Published by Pearson Education 2009, 1st European edition

Brief contents : understanding marketing management, capturing marketing insights, connecting with customers, building strong bran...

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