Exploring strategy : Text and cases / JOHNSON, Gerry ; WHITTINGTON, Richard ; SCHOLES, Kevan

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Exploring strategy : Text and cases / JOHNSON, Gerry ; WHITTINGTON, Richard ; SCHOLES, Kevan

Book

JOHNSON, Gerry. Author | SCHOLES, Kevan | WHITTINGTON, Richard

Published by FT Prentice Hall - 2011 , 9th ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2011
Edition no.: 9th ed.

ISBN: 978-0-273-73202-0

Note

Appendices, figures, glossary, illustrations, tables

Regions: GENERAL

This book presents the basic of corporate strategy : the strategic position (environment, capability, purpose, and culture) ; strategic choices (business-level strategy, directions and corporate-level strategy, international strategy, innovation and entrepreneurship, strategy methods and evaluation) ; strategy in action (strategy development processes, organising for success, resourcing strategies, managing strategic change, the practice of strategy). Case studies.

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