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Book
MOUILLOT, Philippe
Published by Gualino - 2007
Library: Paris Montparnasse
Présentation des principaux outils de la réflexion stratégique de l'entreprise avec des exemples et des conseils en marketing.
Journal Article | TOURNOIS, Nadine | 2002
Book | MOUILLOT, Philippe
Published by Gualino. Paris 2006
L'objectif de cet ouvrage est de faire comprendre, en relation avec les concepts de stratégie et de comportement du consommateur, ...
Published by Gualino 2006
Définitions des notions de stratégie publicitaire, descriptions de ses composantes et stratégies de marque. L'auteur propose de fa...
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