El comportamiento del consumidor en la estrategia de marketing / John A. Howard - ESCP Business School

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El comportamiento del consumidor en la estrategia de marketing / John A. Howard

Book

HOWARD, John A.. Author

Published by Ediciones Díaz de Santos - 1993

Library: Madrid

Source : Syracuse

Item type: Book
Language: Castilian, Spanish

Publication year: 1993

ISBN

84-7978-082-7

Sujets ACIEGE

122.94
121.67

Note

Index, Glosary

Subjects: CONSUMER BEHAVIOR - STRATEGIC MARKETING

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