Consumer behaviour : A european perspective / Michael R. Solomon

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Book

Published by Pearson Education Limited - 2010 , 4th ed.

Library: Madrid

Note

CONTENTS PART A: CONSUMERS IN THE MARKETPLACE 1. An introduction to consumer behaviour PART B: CONSUMERS AS INDIVIDUALS 2. Perception 3. Learning and memory 4. Motivation, values and involvement 5. Attitudes 6. Attitude change and interactive communications 7. The self PART C: CONSUMERS AS DECISION-MAKERS 8. Individual decision-making 9. Shopping, buying, evaluating and disposing 10. Group influence and opinion leadership PART D: A PORTRAIT OF EUROPEAN CONSUMERS 11. European family structures and household decision-making 12. Income and social class 13. Age subcultures PART E: CULTURE AND EUROPEAN LIFESTYLES 14. Culture and consumer behaviour 15. Cultural change processes 16. Lifestyles and European cultures 17. New times, new consumers

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