Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas - ESCP Business School

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Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas

Book

ALONSO RIVAS, Javier. Author

Published by ESIC Editorial - 1999 , 2nd ed.

Library: Madrid

Source : Syracuse

Item type: Book
Language: Castilian, Spanish

Publication year: 1999
Edition no.: 2nd ed.

ISBN: 84-7356-187-2

Subjects: CONSUMER BEHAVIOR