Dirección de marketing / Philip Kotler - ESCP Business School

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Dirección de marketing / Philip Kotler

Book

KOTLER, Philip. Author | Keller, Kevin Lane (1956-)

Published by Pearson Educación, S.A. - 2006 , 12th edition

Library: Madrid

Source : Syracuse

Item type: Book
Language: Castilian, Spanish

Publication year: 2006
Edition no.: 12th edition

Contributors: CÁMARA, Dionisio

ISBN: 978-84-205-4463-2

Note

Index, Glossary, Appendix

Subjects: MARKETING MANAGEMENT