The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field.
The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives.
This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.
Introduction
Chapter 1
Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chain
Helder Brito-Carrasqueira and Luis Nobre-Pereira
Chapter 2
Seaside Hotels: Corporate entrepreneurship and innovation strategies in Spain, Germany and Asia
Teresa Aguiar-Quintana and Sabine Haller
Chapter 3
More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: A case study of a family-run hospitality business
Christoph Pachucki and Ursula Scholl-Grissemann
Chapter 4
Entrepreneurial innovation in Binter Airline company based on growth: New routes in Europe and Africa after COVID-19
Juan Carlos Martín, Concepción Román and Teresa Aguiar-Quintana
Chapter 5
Innovation strategies and corporate entrepreneurship in Northern Europe: Scandic Hotels, a case study of the pandemic effect in the Swedish revenue management
Staffan Hedén
Chapter 6
Alfa Aldea: Astrotourism innovation in Chile
Carlos Fernández and Carmelo León-González
Chapter 7
Exploring new market opportunities through entrepreneurial innovation at “El Grifo” Winery in The Canary Islands, Spain
Teresa Aguiar-Quintana, José Luis Ballesteros-Rodríguez and Carmen Domínguez-Falcón
Chapter 8
Hospitality recovery through corporate entrepreneurship based on growth: The case of Cordial Hotels in Europe
Francisca Rosa Álamo-Vera, Teresa Aguiar-Quintana, Francisco J. Gutiérrez-Pérez and Yazmina Araujo-Cabrera
Chapter 9
Corporate entrepreneurship within a sustainable business model: The Cayuga Collection Ecolodges in Costa Rica, Nicaragua and Panamá
Eugenio Díaz-Fariña, Ivelina Mirkova and Noemi Padrón-Fumero
Chapter 10
The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of Europe
José Sanabria-Díaz, Teresa Aguiar-Quintana, Silvia Sosa-Cabrera and Ana Isabel Lemes-Hernández
Chapter 11
Digital services strategy based on market expansion and management software in Spain: The case of Bamen Corporation
Alfonso Cerezo-Medina, Antonio Guevara-Plaza and Marta Lozano-Domínguez
Chapter 12
Myths, legends and stories: A South African approach to tourism branding and destination development
Cine Van Zyl and M.A. de Beer
Chapter 13
Entrepreneurial strategies and innovation in hospitality business: Cases from Australia and Indonesia
Hera Oktadiana, Tingzhen Chen and Joko Haryono
Chapter 14
Corporate entrepreneurship actions toward a more sustainable tourism mobility. The case of the Ferrovie dello Stato Italiane
Mario Tartaglia, Francesca Pagliara and Juan Carlos Martín
Chapter 15
The growth of a family-run restaurant in Madrid through innovation and corporate entrepreneurship since 1934
Jesús de Madariaga and Teresa Aguiar-Quintana
Chapter 16
Corporate entrepreneurship in Central America Tourism Agency (CATA) based on the promotion of multi-destinations in Belice, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panamá and Dominican Republic
Eduardo Parra-López, Almudena Barrientos-Báez, Leydy Cevallos-Barbera and Diego Guzmán-Vera
Chapter 17
Viajes Insular, the internationalisation and entrepreneurial innovation of travel agencies in Spain
Silvia Sosa-Cabrera, Teresa Aguiar-Quintana, Ana Isabel Lemes-Hernández and José Sanabria-Díaz
Chapter 18
The innovation of Zuana Beach resort and the private investment with the implementation of international sustainability standards in Santa Marta Beach in Colombia
María Luisa Galán-Otero and Deiwi Jesús Zurbarán-Arias
Chapter 19
HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotels
Francisco J. Gutiérrez-Pérez, Francisca Rosa Álamo-Vera and Teresa Aguiar-Quintana
Chapter 20
Innovation applied to online travel agencies: The case of Different Travel in Huesca, Spain
Silvia Abella-Garcés, M. José Barlés-Arizón, Nuria Domeque-Claver, Melania Mur-Sangrá, Ana Monclús-Salamero and Ana Katarina Pessoa-de-Oliveira
Chapter 21
Corporate entrepreneurship within a DMO: The case of Visit Greenland
Elizabeth Cooper
Chapter 22
Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Gran Canaria Tourism board
M. Carmen Cruz-Lecat, Pablo Llinares-de-Bethencourt, Antonia M. García-Cabrera and M. Gracia García-Soto
Chapter 23
Innovation in the international educational experience for the hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and Spain
Carlos Díez-de-la-Lastra, Jon Loiti-Pérez-de-Labeaga and Raúl Castro-López, Lidia Esther Hernández-López and Juan Manuel Benítez del Rosario
Chapter 24
The innovation and internationalisation of ACCOR company: Main strategies in hospitality corporate entrepreneurship
Christina Tschech and Philippe Frouté
Chapter 25
Barceló Hotel Group, the introduction of a Spanish company in USA, Asia, Africa, Europe and Central and South America through horizontal and vertical growth strategies
Marta Jacob, University of Balearic islands, Teresa Aguiar-Quintana and Francisca Rosa Álamo-Vera.
