Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice / Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (Eds)

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Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice / Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (Eds)

Book

Published by Springer Gabler - 2012

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2012

Contributors: Diamantopoulos, A.
Fritz, Wolfgang
HILDEBRANDT, Lutz

ISBN: 978-3-8349-3060-6

Note

Figures, tables

Subjects: APPLIED RESEARCH - CONSUMER BEHAVIOR - MARKETING MANAGEMENT - MODELIZATION

In this book, the authors offer a broad overview of quantitative approaches in marketing. They highlight diverse mathematical and methodological perspectives, and demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems. Three parts in the book : marketing models and marketing research Methods ; consumer behavior and retailing ; marketing management.

Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice / Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (Eds)

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin