ESCP Europe

Item type

Ebook

Language

English

Publication year

2025

ISBN

9783031917561

Note

• 1 user licence

Subjects

BUSINESS MODEL - AFRICA - INNOVATION - SUSTAINABLE DEVELOPMENT - ELECTRONIC COMMERCE - CONSUMER BEHAVIOR

Drawing on rigorous empirical research and conceptual frameworks, this volume explores the evolution of digital business models in Africa, analyzing their transformative potential and impact on various sectors. It delves into critical areas such as e-commerce, online consumer behavior, trust and risk perceptions in digital marketplaces, and the rise of social commerce. The book also examines the sustainability of emerging business models, such as video streaming platforms, and explores digital innovation in key sectors like fintech.