Exploring corporate strategy : Text and cases / JOHNSON, Gerry ; SCHOLES, Kevan ; WHITTINGTON, Richard

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Exploring corporate strategy : Text and cases / JOHNSON, Gerry ; SCHOLES, Kevan ; WHITTINGTON, Richard

Book

JOHNSON, Gerry. Author | Scholes, Kevan. Author | Whittington, Richard. Author

Published by Pearson Education Limited - 2008 , 8th ed.

Library: Madrid London

Source : Syracuse

Item type: Book
Language: English

Publication year: 2008
Edition no.: 8th ed.

ISBN: 978-0-273-71192-6

Note

Appendices, exhibits, glossary, illustrations

Subjects: ENTREPRENEURSHIP

This book presents the basic of corporate strategy : the strategic position (environment, capability, purpose, and culture) ; strategic choices (business-level strategy, directions and corporate-level strategy, international strategy, innovation and entrepreneurship, strategy methods and evaluation) ; strategy into action (strategy development processes, organising for success, resourcing strategies, managing strategic change, the practice of strategy). Case studies.

Exploring corporate strategy : Text and cases / JOHNSON, Gerry ; SCHOLES, Kevan ; WHITTINGTON, Richard

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin