ESCP Europe

Item type

Book

Language

English

Publication year

1997

Edition no.

2nd ed.

ISBN

978-1-85788-176-9

Note

• Appendices, figures, tables

This book is about cultural differences and how they affect the process of doing business and managing. The authors reveal the seven key dimensions of business behaviour and how these combine to create four basic "types" of corporate culture : the family (eg Japan, Spain, Belgium) ; the Eiffel Tower (eg large French and German companies) ; the guided missile (eg US, UK) ; and the incubator (eg start-up companies in Silicon Valley).