ESCP Europe

In this book, the author starts by exposing common assumptions about globalization : he explains why the potential gains from further integration are much larger than even pro globalizers tend to believe ; he then tackles market failures and fears (job losses, environmental degradation, macroeconomic volatility...) that opponents of globalization often invoke ; he also shows that increased globalization can actually alleviate some of these problems. Finally, he describes how a wide range of players (businesses, policy makers, citizens, media) can help open up flows of ideas, people, and goods across borders, but in ways that maximize the benefits and minimize the potential side effects.