ESCP Europe

A Japanese tourist family on the coast of Australia follows their navigation system into the ocean, even though the road has long since disappeared. The rangers in Death Valley in Arizona are also familiar with this phenomenon, where people who are not familiar with the area trust technology more than their own senses. They even have their own term for it: "death by GPS". But this macabre "automation bias" is only a parable for the situation in which humanity finds itself today. As new technologies penetrate ever faster and ever more massively into the last corners of our lives, we are less and less able to adapt them to our needs. They have long since become a threat to human life forms. In a fast-paced tour de force, James Bridle, the "Orwell of the 21st century", takes us through the technological dystopias of the present - from climate change and the internet to the automation of the working world and omnipresent data collection. But he shows even more: we must learn to think differently in a world that has become unpredictable if we still want to find our way in our "New Dark Age".