Marketing Management / by Philip Kotler, Kevin Keller, Alexander Chernev - ESCP Business School

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Marketing Management / by Philip Kotler, Kevin Keller, Alexander Chernev

Ebook

KOTLER, Philip | KELLER, Kevin Lane | Chernev, Alexander

Published by Pearson - 2025 , 17th ed. Global edition

Library: Madrid London Paris Champerret Paris Montparnasse Turin Berlin

Source : Syracuse

Item type: Ebook
Language: English

Publication year: 2025
Edition no.: 17th ed. Global edition

ISBN: 9781292462738

Note

10 user licences

Subjects: MARKETING MANAGEMENT - CONSUMER BEHAVIOR - STRATEGIC MARKETING - DIRECT MARKETING

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