Library:
Paris Champerret
Madrid
London
Paris Montparnasse
Turin
Berlin
When the COVID-19 epidemic broke out, the public's focus shifted to health and safety after a year of lockdown, and the cosmetics industry, a thriving and dynamic sector, noticed a noticeable shift in consumer preferences towards environmentally conscious products. This shift in consumer behaviour is especially noticeable in the European market, where environmental awareness and sustainability are ingrained in the national ethos. In response to the growing concern about climate change and environmental degradation around the world, "green cosmetics" have quickly gained popularity. These products are created with an emphasis on ecological and ethical considerations.
While customers are still preoccupied with eradicating germs, they haven't given up their desire for natural personal care and home care products. Preservative suppliers are expanding their toolkits in anticipation of the challenges of 2023, enabling manufacturers to protect the integrity of their formulas while satisfying consumer and retailer demands for "clean" and "natural" products. “The incorporation of natural extracts, actives, plant-based, sugar-derived substances, and other additives makes preserving and maintaining the integrity of the finished product extremely difficult,” Industry analysts claim that over the past year, the trend toward ethical shopping has grown by over 40%. Conscious consumers who consider factors other than "what's good for me" and "what went into making the product" are increasingly turning to vegan products.
The majority of vegan brands are free of parabens, sulphates, and other common cosmetic compounds that are damaging to the environment as well as the user.” Vegan goods are composed entirely of plant extracts, primarily essential oils, and have a therapeutic and relaxing effect on the mind and body. Vegan products are also cruelty-free because they are not tested on animals. The majority of market-dominating skincare products are synthetic chemicals, which produce waste by-products during production. These eventually wash into nature, posing a threat to the environment's long-term viability.
As the market for green cosmetics continues to expand, understanding consumer behaviour becomes paramount, especially in a nation renowned for its environmental stewardship. This thesis aims to delve into the multifaceted dynamics that influence consumer behaviour in the German green cosmetics market, considering the intricate interplay between environmental consciousness, the significance of eco-friendly labelling, and the authenticity of brands.
