Library:
Paris Champerret
Madrid
London
Paris Montparnasse
Turin
Berlin
This thesis explores customer behaviors in the sharing economy. It compares peoples preference for B2C (Business-to-Consumer) with the C2C (Consumer-to-Consumer) models within both leisure and business contexts.
Through quantitative and qualitative analyses, this study investigates three products/services: house rental, car hailing and apparel rentals. It researches how different business models answers to distinct customer needs and how different values offered by product and service providers have variate level of importance for customers across three main sectors.
Quantitative analysis involved a comprehensive survey, assessing consumer preferences related to various service features across different platforms. This approach helped identify key attributes that influence platform choice, highlighting significant differences between what consumers value in B2C versus C2C settings.
Qualitative analysis further examined case studies from leading companies such as Airbnb and Tujia. The goal was to provide insights into whether B2C or C2C would prevail in the future. The case study focuses on how these companies adapt their business models to align with evolving market demands and consumer expectations.
This study contributes to the existing research by analyzing the sharing economy from the perspective of product type and business models. Using quantitative analysis, by comparing perceived customer value under the B2C business model and the C2C business model in both leisure and business context, this research aims to fill in the gap in the literature, and shed light to which values are important for which business model, providing strategic guidance to future sharing economy new comers and existing providers a like.
