ESCP Europe

"The fourth edition of this best seller sets a new milestone on how to write good cases quickly. Case writing is identified as a three-phase process, and the book guides the reader through each phase. New ideas in this edition include the Case Origin Grid, The Case Shopping List, action triggers, and the story line and decision frame cuts. Another addition is the class testing of the new case. The development of the Case Plan with its five components remains as the central planning tool for effective case development All of the material contained in this text has been fully tested in over 35 countries on all continents with thousands of workshop participants from many disciplines. The new case writer who follows faithfully the three-phase process of case writing advocated in this text can produce good cases fast." - from publisher.

Chapter 1. Introduction --- Chapter 2. Concepts, tools and process --- Chapter 3. Origin, lead, initial contact --- Chapter 4. Case focus choices and disguise --- Chapter 5. Case plan and provisional release --- Chapter 6. Data collection --- Chapter 7. Case writing and preliminary teaching note --- Chapter 8. Release --- Chapter 9. Teaching note and class test --- Chapter 10. Other considerations --- Appendixes..