ESCP Europe

Say It With Charts, Fourth Edition", shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations - holding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen. from book jacket.

INTRODUCTION: SAY IT WITH CHARTS --- SECTION 1: CHOOSING CHARTS --- A. Determine your message --- B. Identify the comparison --- C. Select the chart form --- SECTION 2: USING CHARTS --- SECTION 3: SAY IT WITH CONCEPTS AND METAPHORS --- Visual concepts --- Visual metaphors --- SECTION 4: SAY IT.COM.