ESCP Europe

Item type

Ebook

Language

English

Publication year

2025

ISBN

9781035310586

Note

• 1 user licence

Subjects

DEVELOPMENT PLAN - STRATEGY - CREATIVITY - ARTIFICIAL INTELLIGENCE

This book presents a contemporary view of the approaches and theories that inform global scenario planning and foresight science, providing practical recommendations for improving scenario development processes. Its insights bridge the gap between last century's foundations and this century's innovations. Megan M. Crawford and George Wright bring together a global team of expert authors to illustrate the development of scenario storylines and the role of a facilitator in team-based activities and processes. They detail practical scenario applications, provide guidance for practice improvement, and analyse the use of scenario thinking in strategic choice.