Research in consumer behavior. 12 / edited by Russell W. Belk. - ESCP Business School

0 review

Research in consumer behavior. 12 / edited by Russell W. Belk.

Book

Belk, Russell W.

Published by Emerald Group Publishing Ltd. - 2010

Library: London

Source : Syracuse

Item type: Book
Language: English

Publication year: 2010

Note

Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.