ESCP Europe

This book explores how brands leverage artificial intelligence to attract and engage customers, positioning AI as a key competitive advantage for marketers. Blending research and real-world examples, it reveals how technology shapes consumer behavior and brand experiences in almost magical ways—from smart homes to AI-driven personalization. Accessible and insightful, it demystifies the hidden power of AI behind modern marketing. A must-read for anyone eager to understand or harness the magic of technology in business.