ESCP Europe

"Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application" - by Worldcat.

Part 1: The nature and scope of marketing research --- Part 2: Data collection --- Part 3: Data analysis --- Part 4: Special topics in data analysis --- Part 5: Applications of marketing intelligence..