ESCP Europe

Item type

Ebook

Language

English

Publication year

2025

ISBN

9780197665176

Note

• ACCESS limit : 1 simultaneous with Biblio Access

Subjects

ENTREPRISE - FOURNISSEUR - MARCHE - PERSUASION

In The Influence Economy, Maxim Sytch explores the influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Through empirical analyses and interviews with buyers and sellers of professional services, Sytch reveals the conditions under which supplier-induced demand is most likely to occur. The book argues that the conditions that give rise to supplier-induced demand are increasingly characteristic of today's broader knowledge-based economy, with significant implications for managerial control, vertical integration, and the economics of agglomeration.