Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience / Cristina Ziliani and Marco Ieva

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Loyalty Management : Driving Engagement with Loyalty Programs and Customer Experience / Cristina Ziliani and Marco Ieva

Ebook

ZILIANI, Cristina. Author | IEVA, Marco. Author

Published by Taylor & Francis Group - 2025 , 2nd ed.

Library: Madrid London Paris Champerret Paris Montparnasse Turin

Source : Syracuse

Item type: Ebook
Language: English

Publication year: 2025
Edition no.: 2nd ed.

ISBN: 9781040298091

Note

ACCESS limit : 1 simultaneous with Proquest

Subjects: MARKETING EXPERIENTIEL - GESTION DE LA RELATION CLIENT - STRATEGIE

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. New to this 2nd edition, readers will find: A new chapter exploring the strategic relevance of loyalty management for company long-term profitability. A new chapter on loyalty and sustainability, based on research on 90 case studies of loyalty initiatives worldwide, supporting organizations as they strive to meet their ESG requirements and demonstrating how they can use their loyalty programs to do so. New case studies and examples from a broader range of industries and geographical regions.

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