ESCP Europe

Item type

Book

Language

English

Publication year

2024

ISBN

9781350262522

Subjects

DISTRIBUTION - CONSUMER BEHAVIOR - COMPANY HISTORY - WORLD

This book explores how businesses—from individual entrepreneurs to family firms and large corporations—have relied upon, leveraged, generated, and been shaped by emotions over centuries. With a broad temporal and global scope, ranging from the early modern era to the present day in Africa, Asia, Europe, and North America, the essays in this collection highlight the rich potential of studying emotions and business in conjunction.