Library:
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
"Understand how to deploy all aspects of digital business and e-commerce within an organisation with this best-selling textbook. It is a comprehensive guide answering these following questions : How shloud new online startup business develop a strategy for lauch and growth ? Which processes should be our digital business priorities ? ; and equipping you with the knowledge and practical skills to help you successfully develop digital technology, media and data to survive in an increasingly competitive environment. This is 8th edition is now updated with the latest AI developments, data-driven marketing, digital business models and case studies to ensure you have the most current information to support your digital transformation." (Publisher)