Library:
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
Berlin
"This fourteenth edition continues to focus on the consumer but incorporates new analyses of the issues that affect their consumption choices issues such as climate change, diversity, representation, and social justice. Infused with cutting-edge research, the text presents a strong theoretical and empirical foundation as well as practical application of concepts in the real world to offer the "big picture"of how consumer behavior relates to our lives"
