ESCP Europe

This books provides a comprehensive exploration of strategic management within the fashion industry. The book covers topics such as strategic planning, international management, fashion marketing, supply chain management, and retail strategies. It emphasizes the importance of adaptability, foresight, and ethical considerations in managing fashion businesses. The textbook includes real-world examples and case studies to illustrate practical applications of these principles. This book is ideal for students and professionals seeking a deeper understanding of fashion management and its strategic aspects.