This guide prepares for the role of manager. Through vignettes and real-world cases, it presents examples from contemporary businesses and non-profit organizations, illustrating the capabilities, costs, and justifications of Business Intelligence (BI) across various operational units. The book draws on numerous applications in data science and artificial intelligence, offering an exploration of available tools and insights into how different organizations implement these technologies. It also includes a wide range of practical exercises, compatible with various software tools, to support the development of analytical skills in a managerial context.
