ESCP Europe

This book is a comprehensive introduction to economics, widely used in academic settings. The book is structured to cover both microeconomics and macroeconomics, starting with the ten fundamental principles that underpin economic thought. It explains key concepts such as supply and demand, market equilibrium, and the behavior of firms under various market structures. The macroeconomic sections explore topics like GDP, inflation, unemployment, and economic growth, emphasizing the role of fiscal and monetary policies. Mankiw also addresses global trade, comparative advantage, and the effects of globalization. The text includes practical examples, case studies, and updated content on contemporary issues like income inequality and climate change. Designed for beginners, it balances theoretical insights with real-world applications, making it an essential resource for understanding economics in today's world.