International business : a strategic management approach. xxvi / 2nd ed. Rugman & Hodgetts

0 review

Book

Published by Financial Times Prentice Hall - 2000 , 2nd ed.

Library: London

Note

CONTENTS Part 1: The world of international business 1. The challenge of international business 2. The multinational enterprise 3. The triad and international business Part 2: The environment of international business 4. International politics and economic integration 5. International culture 6. International trade 7. International finance Part 3: International business strategies 8. Global strategic planning 9. Organizing strategy 10. Production strategy 11. Marketing strategy 12. Human resource management strategy 13. Political risk and negotiation strategies 14. International financial management Part 4: International business strategies in action 15. Corporate strategy and national competitiveness 16. Doing business in the European community 17. Doing business in Japan 18. Doing business in North America 19. Doing business in non-Triad nations Part 5: International business horizons 20. Future challenges in international business

Berlin