- Item type
- Study and report
- Dissertation
- Language
- English
- Publication year
- 2023
- Subjects
- TREND - CLOTHING SECTOR
"The fashion industry is a significant contributor to environmental degradation and waste, with the fast fashion business model exacerbating these issues. Deadstock, or unsold inventory, is a major challenge faced by the industry, leading to financial loss and negative environmental impacts.
This thesis investigates whether the on-demand or made-to-order business model can serve as a viable and sustainable solution to the problem of deadstock in the fashion industry.
Through an extensive literature review and qualitative research, including case studies and an expert interview, this study evaluates the effectiveness and sustainability of the on-demand model in addressing deadstock. Findings suggest that the on-demand model reduces waste and excess stock while optimizing resources and fostering sustainable practices. However, challenges such as extended lead times, fabric management, and returns management persist.
A hybrid approach combining on-demand and traditional manufacturing methods is proposed as an alternative solution. As technology and implementation continue to evolve, the market may become more prepared to embrace the on-demand model, revolutionizing the fashion
industry by aligning production with demand, reducing waste, fostering sustainability, and promoting customization and a customer-centric pull model."
