As globalization continues to reshape the landscape of international business, technology has emerged as a critical enabler of global expansion strategies for companies across various
industries. This thesis investigates the multifaceted impact of four technologies on business growth and globalization through a series market analysis, market research, technical journals publications, case studies and interviews.
The study employs a mixed-methods approach, combining quantitative and qualitative data sources to test if these technologies help companies expand from their domestic markets towards taking their brand to a regional or global reach. Utilizing data collected, the research
explores the ways in which technology adoption and innovation influence the processes, capabilities, and outcomes of businesses globalization.
Key findings highlight the aspects on how each technology impact business globalization.
Digital communication platforms, E-Commerce platforms, Internet of Things Technologies, and artificial intelligence are identified as key drivers of globalization, enabling companies to streamline to access new markets, customize products and services, and engage with customers on a global scale.
The thesis illustrates how business in general and small and medium in particular can leverage advanced technologies to establish a strong global presence, while enhancing and increasing their portfolio of products and services. Factors such as the various technology features are examined in relation to technology-enabled globalization strategies.
The insights generated from this research have practical implications for business leaders, and industry practitioners navigating the complexities of defining growth and expansion strategies.
