ESCP Europe

"For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special they simply make great products. Disciplined Entrepreneurship showed people how to create a successful startup through developing an innovative product by breaking down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. Now, Disciplined Entrepreneurship Startup Tactics provides a practical guide for securing funding and scaling your business. It's a comprehensive, practical, how-to guide for current and aspiring entrepreneurs"--

Introduction to tactics -- Stage 1: foundations -- Task 1: goals - operational goals and kpis - charting the course to major milestones -- Task 2: systems - startup tooling and systems -- Stage 2: market testing -- Task 3: market research - advanced primary and secondary market research - quantifying qualitative research -- Task 4: assets - developing startup visual assets -- Task 5: marketing - proving persona assumptions with digital advertising -- Task 6: sales - early customer demand generation -- Stage 3: product development -- Task 8: design - minimum viable business product design -- Task 9: user testing - validating the product *actually* works -- Task 10: engineering - transitioning from product design to development -- Stage 4: resource acquisition -- Task 11: legal - incorporation and legal documents for your startup -- Task 12: finance - path to greatness: building the financial model and setting up the piggy bank -- Task 13: pitch deck design - pitch decks for startups -- Task 14: fundraising - executing your venture's fundraising plan -- Task 15: hiring - finding and onboarding your first ten employees..