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Book
Gallic, Claire | Marrone, Rémy
Published by Dunod - 2023 , 3e éd.
Library: Paris Champerret
Un condensé des connaissances et des compétences requises pour la maîtrise du marketing digital. Les auteurs expliquent la manière de définir et de déployer sa stratégie, de contrôler son image et de mesurer son impact. Avec des fiches pratiques détaillant les outils à utiliser et des interviews d'experts, ainsi qu'un nouveau chapitre sur TikTok. ©Electre 2023
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