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LEHMANN-ORTEGA, Laurence | Musikas, Hélène | SCHOETTL, Jean-Marc
Published by Dunod - 2023 , 3e éd.
Library: Paris Champerret
Guide méthodologique pour concevoir ou modifier le business model de son entreprise. A l'aide de nombreux exemples tirés de secteurs variés, les auteurs proposent quatorze directions à explorer et désignent les obstacles à surmonter. Avec cinquante cas réels d'invention ou de réinvention de business model. Cette nouvelle édition décrypte les enjeux du développement durable. ©Electre 2023
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