Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson.

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Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson.

Book

LEVINSON, Jay Conrad. Author

Published by Houghton Mifflin - 1984

Library: Madrid

Source : Syracuse

Item type: Book
Language: English

Publication year: 1984

ISBN: 0395353505

Note

Index

Subjects: MARKETING - MARKETING MANAGEMENT

Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.

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