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This book is an introduction to the field, designed to help you think and behave like a manager. From entrepreneurial start-ups to multinationals and charities to public sector organisations, this book tackles the big questions – how organisations prosper, grow, innovate, and change. This latest Text and Cases edition provides a wealth of extra case studies written by experts to aid and enrich your understanding.
TABLE OF CONTENTS: Brief Contents
Illustrations and Thinking Differently
List of figures
List of tables
Preface
Exploring Strategy features
Exploring Strategy Online
Digital Courseware
Chapter 1: Introducing strategy
Chapter 2: Working with strategy
Part I: The strategic position
Introduction to Part I
Chapter 3: Macro-environment analysis
Chapter 4 Industry and sector analysis
Chapter 5: Resources and capabilities analysis
Chapter 6: Purpose and stakeholders
Chapter 7 Culture and strategy
Commentary on Part I: The strategy lenses
Part II: Strategic choices
Introduction to Part II
Chapter 8 Business strategy and models
Chapter 9 Corporate strategy
Chapter 10 International strategy
Chapter 11 Entrepreneurship and Innovation
Chapter 12 Mergers, acquisitions, and alliances
Commentary on Part II: Strategic choices
Part III: Strategy in action
Introduction to Part III
Chapter 13: Evaluating strategies
Chapter 14: Strategy development processes
Chapter 15: Implementing strategy
Chapter 16 Leadership and strategic change
Chapter 17 The practice of strategy
Commentary on Part III: Strategy in action
Case Studies
Glossary
Name index
General index.
