Analysing and forecasting retail channel change via traditional and combat marketing theories. An inductive approach from the battles in the pharmaceutical sector / Veronica Prat van Thiel - ESCP Business School

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Analysing and forecasting retail channel change via traditional and combat marketing theories. An inductive approach from the battles in the pharmaceutical sector / Veronica Prat van Thiel

Study and report

Prat van Thiel, Veronica

Library: London

Source: Syracuse

Item type: Study and report

Publication year: 1996

Note

1996 ERP To look at an ERP, please ask Library Staff. You will need the author's name and the year in which it was written. Please note that ERPs cannot be taken out of the library and they must not be photocopied.