The factors affecting the success of a new product in the first year after launch : the example of the pharmaceutical industry / Simone Zanolo - ESCP Business School

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The factors affecting the success of a new product in the first year after launch : the example of the pharmaceutical industry / Simone Zanolo

Study and report

Library: London

Source: Syracuse

Item type: Study and report

Publication year: 1996

Note

1996 ERP To look at an ERP, please ask Library Staff. You will need the author's name and the year in which it was written. Please note that ERPs cannot be taken out of the library and they must not be photocopied.