ESCP Europe

In Discover Your Inner Economist, one of Americas most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage - at home, at work, even on vacation. Tyler Cowen explains how understanding the incentives that work best with each individual is the key to successful and satisfactory daily interactions from getting the kids to do the dishes to having a productive business meeting, attracting a mate to finding a good guide in a foreign country. Discovering your inner economist, Cowen suggests, can lead to a happier, more satisfying life. What better carrot could you ask for? from back cover.

1. I want a banana; I buy one --- 2. How to control the world, the basics --- 3. How to control the world, knowing when to stop --- 4. Possess all the great art ever made --- 5. Look good at home, on a date, or while being tortured --- 6. The dangerous and necessary art of self-deception --- 7. Eat well, bananas aside --- 8. Avoiding the seven deadly sins (or not) --- 9. How to save the world - more Christmas presents won't work --- 10. Your inner economist and future of civilization --- References --- Acknowledgements --- Index..