ESCP Europe

If youre enrolled in an executive education or MBA program, youve probably encountered a powerful learning tool: the business case. But if youre like many people, you may find analyzing cases and writing about them challenging or frustrating. Thats not surprisingcases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst). The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, youll master a number of useful topics, including: - How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations; - How to quickly establish a base of knowledge about a case; - How to write persuasive case-based essays; - How to talk about cases effectively in class. This book also includes strategies and templates to help apply this new framework. Extensive examples of effective writing further reinforce your learning. A vital resources, The Case Study Handbook is a must read for anyone about to tackle the business case. from back cover.

Introduction --- 1. Persuasion, argument, and the case method --- 2. What is a case? --- PART I: ANALYSIS --- 3. How to analyze a case --- 4. Case analysis demonstration --- 5. Problems --- 6. Decisions --- 7. Evaluations --- PART II: DISCUSSION --- 8. How to discuss a case --- PART III: WRITING --- 9. How to write a case-based essay --- 10. Problem essays --- 11. Decision essays --- 12. Evaluation essays --- PART IV: CASES FOR ANALYSIS AND WRITING --- Allentown Materials Corporation : The Electronic Products Division (Abridged) --- General Electric : Major Appliance Business Group (Abridged) --- General Motors : Packard Electric Division --- Malaysia in the 1990's (A) --- Whistler Corporation (A)..