ESCP Europe

Item type

Book

Language

English

Publication year

2007

Edition no.

2nd

1. Business research strategies --- 2. Research designs --- 3. Planning a research project and formulating research questions --- 4. Getting started: reviewing the literature --- 5. Ethics in business research --- 6. The nature of quantitative research --- 7. Sampling --- 8. Structured interviewing --- 9. Self-completion questionnaires --- 10. Asking questions --- 11. Structured observation --- 12. Content analysis --- 13. Secondary analysis and official statistics --- 14. Quantitative data analysis --- 15. Using SPSS for windows --- 16. The nature of qualitative research --- 17. Ethnography and participant observation --- 18. Interviewing in qualitative research --- 19. Focus groups --- 20. Language in qualitative research --- 21. Documents as sources of data --- 22. Qualitative data analysis --- 23. Computer-assisted qualitative data analysis --- 24. Breaking down the quantitative/qualitative divide --- 25. Mixed methods research: combining quantitative and qualitative research --- 26. Internet research methods --- 27. Writing up business research..