International marketing / Pervez Ghauri and Philip Cateora

Book

GHAURI, Pervez | CATEORA, Philip R.

Published by McGraw-Hill Higher Education - 2010 , 3rd ed.

Library: Paris Champerret

Source : Syracuse

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur

Project marketing : Beyond competitive bidding / COVA, Bernard ; GHAURI, Pervez ; SALLE, Robert | COVA, Bernard

Project marketing : Beyond competitive biddin...

Book | COVA, Bernard

Published by John Wiley 2002

This book relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of larg...

PARIS CHAMPERRET

Source : Syracuse
International marketing / Philip R. CATEORA | Gilly, Mary C.

International marketing / Philip R. CATEORA

Book | Gilly, Mary C.

Published by McGraw-Hill 2009, 14th ed.

Brief contents : an overview, the cultural environment of global markets, assessing global market opportunities, developing global...

PARIS MONTPARNASSE

Source : Syracuse
International Marketing / Pervez N. Ghauri | CATEORA, Philip R.

International Marketing / Pervez N. Ghauri

Book | CATEORA, Philip R.

Published by McGraw-Hill Higher Education 2010, 3rd ed.

Chapters have been reorganized and streamlined and a brand new chapter on international branding strategies added to create a more...

PARIS MONTPARNASSE

Source : Syracuse
Loading enrichments...