Project marketing : Beyond competitive bidding / COVA, Bernard ; GHAURI, Pervez ; SALLE, Robert

0 review

Project marketing : Beyond competitive bidding / COVA, Bernard ; GHAURI, Pervez ; SALLE, Robert

Book

COVA, Bernard | GHAURI, Pervez | SALLE, Robert S.

Published by John Wiley - 2002

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2002

ISBN: 0-471-48664-7

Note

Figures, tables

This book relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. It provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases, truly international, drawn from a wide variety of industries. Bernard Cova est professeur à l'ESCP-EAP.

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur

International marketing / Pervez Ghauri and P...

Book | GHAURI, Pervez

Published by McGraw-Hill Higher Education 2010, 3rd ed.

This book provides a complete introduction to international marketing. With up-to-date coverage of all core topics : impact of cul...

PARIS CHAMPERRET PARIS MONTPARNASSE

Source : Syracuse

Innover en marketing : 15 tendances en mouvem...

Book | COVA, Bernard

Published by Tec et Doc 2006

Une analyse des grands courants de ces dernières années en marketing B to C et B to B : stakeholder marketing, marketing éthique, ...

PARIS MONTPARNASSE

Source : Syracuse

Stratégies d'incertitude / COVA, Bernard (Dir...

Book | COVA, Bernard

Published by Economica 1996

L'ouvrage opère un retour aux origines de la théorie économique pour essayer de dégager des modèles de gestion bâtis autour de la ...

PARIS MONTPARNASSE

Source : Syracuse

Loading enrichments...